My New Client In The Virtual Reality Industry
I am starting a mission for a new client, Homido, a French-Chinese startup that manufactures a virtual reality headset. I will be helping them with their internet marketing (SEO, Adwords, Affiliate Program) and their overall online business strategy.
Who is Homido?
Homido is a French-Chinese startup that launched a virtual reality headset for smartphones during the summer of 2014. Their crowdfunding campaign was very successful and they have been growing rapidly ever since. They were a bit overwhelmed by their success when they came to find me, and were really happy to get some help.
What is Virtual Reality?
Virtual Reality (VR) is a new technology that allows to create virtual universes.
It can be used for video games, or for other, more professional purposes. For example, with virtual reality it is possible to create virtual tours for apartments. Instead of wasting time and energy to visit tens of apartments, one just needs to put on a VR headset and experience 10 different apartments in a couple of minutes. 360 videos and images are also often associated with virtual reality.
Virtual Reality vs Augmented Reality
Another word that you might often hear is Augmented Reality. Virtual Reality starts from a virtual environment, and occasionally introduce real elements. Augmented Reality, on the other hand, starts from the real word and add virtual elements.
What is the state of the market?
Virtual Reality is booming. In March 2014, Oculus Rift, the leader of the market was bought out by Facebook for $2 billion. During the summer 2014, Google also declared its interest for virtual reality with its Google Cardboard project. Some people thought that this cardboard headset was a joke, but actually Google was very serious about it. And it worked – Now hundreds of app developers have started to develop for the VR platform. Every week you can see more than a dozen new VR apps on Android / iOS.
Homido vs its competitors
Homido is in a very special segment: VR headset for smartphones. Instead of embedding the electronics like the Oculus Rift does, Homido lets the smartphone do the job and only provides the optics to view VR content. This is actually the concept launched by Google with its Google Cardboard. It is quite ingenious as it allows for big savings on electronics, and also allows consumers to take advantage of the huge community of mobile app developers. Homido does not have many competitors in this market at the moment.
If you would like to know more about VR, you can check out Road to VR and Virtual Reality Reviewer, two excellent blogs with all the latest news. Finally, it is also important to mention the blog of the market leader, Oculus.